I work with a lot of startups needing MVPs, and few “earliest” stage companies want to spend funds on design resources. Invariably this means turning to Bootstrap for some out-of-the-box aesthetics, so we end up with sexy well-tested server code and front ends that looks like this.
My go-to for spicing things up is wrap bootstrap, but while that saves you on one or two pages (for a small fee) you’ll probably end up with a dramatic disparity between the landing page design and everything else.
I was recently introduced to Bootswatch and used the Journal theme on my latest client project. Hats off to Thomas Park for his work on this, I think I’d go crazy if I had to stare at the default Bootstrap navbar for another week. And any more the bootstrappy look seems to suggest a premature launch rather than cutting edge templating.